Kim Christian Schroder & Michael Skovmand 
Media Cultures [PDF ebook] 
Reappraising Transnational Media

This book, first published in 1992, challenges the elitism and cultural pessimism of much Anglo-American and Continental cultural debate with regard to the role and power of transnational media practices. In a series of ten innovative essays, an international group of media researchers explores a wide range of cultural practices across national borders and the cultural politics associated with these everyday practices and debates.