2 كتب إلكترونية بواسطة Linda F. (DePaul University) Alwitt
Linda F. Alwitt & Andrew A. Mitchell: Psychological Processes and Advertising Effects
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social co …
PDF
الإنجليزية
DRM
€40.95
Linda F. Alwitt & Andrew A. Mitchell: Psychological Processes and Advertising Effects
In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social co …
EPUB
الإنجليزية
DRM
€41.07
