مؤلف: Marco Catena

Stefan Niemeier is a Director of Mc Kinsey & Company and leads its European “Technology in Retail” group. He has advised retailers around the globe and across many retail sub-sectors. Stefan holds a Ph D in Economics and a Master in Business Administration. Andrea Zocchi is a Director of Mc Kinsey & Company where he leads the Consumer Practice in Southern Europe. Andrea is also an adjunct professor at IMT – Institute for Advanced Studies – in Lucca (Italy), where he holds a course on advanced problem-solving techniques for Ph D students. Andrea holds a degree in Mechanical Engineering and prior to joining Mc Kinsey, he worked for Hewlett Packard Italy. Marco Catena is an Associate Principal of Mc Kinsey & Company. He works with retail and mobile telecommunications players on commercial and performance transformation topics. Marco holds a Ph D in Industrial Management and a Degree in Management Engineering.