مؤلف: Marcos Lima

Marcos Lima holds a Ph D in Information and Communication Technologies from the Federal University of Bahia, Brazil. He currently teaches at SKEMA Business School in France. Over the last 20 years he has taught primarily in the fields of innovation and marketing. He has extensive expertise in active learning methods, having previously co-authored the books, Teaching with Cases and Reussir mes etudes de cas, both of which make considerable use of the framework-based approach.