Health risk communication deals with planned or unplanned communication to the public about the nature, impact and management of a wide array of health threats, such as cancer, HIV/AIDS or influenza pandemics. Traditional health risk communication models used to stress a one-way flow of health risk messages to the public. The dominant focus was on experts (government, health organizations, …) merely disseminating risk information and educating a ‘lay’ and ‘ignorant’ public about health threats. However, this simplistic top-down model of communication ignored the complex nature of the audience and the public’s understanding of risk information. Fortunately, there has been a shift away from top-down communication about health threats. This book gathers research findings and theoretical reviews with a focus on the role of mass media as sources of health risk information, the role of message formats or frames and risk information source characteristics.
المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر
33٬121 كتب إلكترونية في هذه الفئة
