مؤلف: Mark A. Moon

الدعم
Mark Moon is an Associate Professor of Marketing at the University of Tennessee, Knoxville. He earned his Ph.D. from the University of North Carolina at Chapel Hill, and his MBA and BA degrees from the University of Michigan. Mark’s professional experience includes positions in sales and marketing with IBM and Xerox. He has been a member of UT’s sales forecasting research team since 1996, and since that time, has published numerous articles on best practices in forecasting. Mark has played a key role in Phase 4 of the Sales Forecasting Benchmarking Studies, and has worked with 23 different companies to audit their forecasting practices.




7 كتب إلكترونية بواسطة Mark A. Moon

John T. T. Mentzer & Mark A. A. Moon: Sales Forecasting Management
Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition  is the first text to truly integrate the theory and pr …
EPUB
الإنجليزية
DRM
€104.99
Mark A. Moon: Demand and Supply Integration
Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! In Demand and Supply Integration, Dr. Ma …
EPUB
الإنجليزية
DRM
€42.89
Chad W. Autry & Mark A. Moon: Global Macrotrends and Their Impact on Supply Chain Management
High-Value Supply Chain Integration New research, practical priorities, actionable solutions Master new best practices for integrating demand, supply, and partners worldwide Bridge key "integrat …
EPUB
الإنجليزية
DRM
€50.17
John T. (University of Tennessee, Knoxville, USA) Mentzer & Mark A. (University of Tennessee-Knoxville, Tennessee) Moon: Sales Forecasting Management : A Demand Management Approach
Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice …
PDF
الإنجليزية
DRM
€92.81
Mark A. Moon: Demand and Supply Integration
Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! In Demand and Supply Integration, Dr. Ma …
EPUB
الإنجليزية
DRM
€59.95
Mark A. Moon: Demand and Supply Integration
Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! In Demand and Supply Integration, Dr. Ma …
PDF
الإنجليزية
DRM
€66.64
Chad W. Autry & Mark A. Moon: Global Macrotrends and Their Impact on Supply Chain Management
High-Value Supply Chain Integration New research, practical priorities, actionable solutions Master new best practices for integrating demand, supply, and partners worldwide Bridge key "integrat …
PDF
الإنجليزية
DRM
€50.97