Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.
Business: The Key Concepts:
* is detailed yet approachable
* considers new developments in business, notably e Business and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.
Whether you”re already in business and could do with a handy reference guide, or you”re a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر
255٬022 كتب إلكترونية في هذه الفئة
