Markus Hofmann & Markus Mertiens 
Customer-Lifetime-Value-Management [PDF ebook] 
Kundenwert schaffen und erhohen: Konzepte, Strategien, Praxisbeispiele

The built environment is one of the largest emitters of carbon dioxide globally therefore reducing both operational and embodied emissions is critical to improving the overall footprint of the indust …

Leadership and future-of-work expert Erik Korsvik Ostergaard’s new book explores Futures Thinking and Strategic Foresight. It shows how these important processes can be used inside of organizations t …

A profitable trading strategy is the most important tool for a trader.This book explains a powerful trading strategy for trading the forex market.When trading ‘The Fat Cat Strategy’ you”ll know when …

If you’ve driven on a Smart motorway and enjoyed steady, hassle-free progress rather than the stop-start of old, you are experiencing lean in action. Instead of the traditional battle for space, the …

Scientists, regulators, and the general public are now more and more aware of the chemicals present in surface waters worldwide. Agrochemicals, such as herbicides or insecticides, pharmaceuticals and …

First Published in 1968. Dr. Harold H. Mann was during his lifetime an acknowledged authority on applied science and agriculture in England, the Middle East and India, but it is less widely known tha …

The stock market crash of 1987 had a tumultuous effect on the world of finance. The reverberations of this collapse are still being felt and a number of issues and problems are still unresolved. New …

This title was first published in 2003. India”s tax revenues depend on manufacturing while agriculture and services generate employment. WTO”s Uruguay and Doha rounds imply large tariff cuts. This …

Freshwater Crayfish Aquaculture in North America, Europe, and Australia is the first text to summarize the methods of culture for the eight most important crayfish species in the world. Methods devel …

This book provides emergent knowledge relating to physical, cyber, and human risk mitigation in a practical and readable approach for the corporate environment. It presents and discusses practical ap …