Project Report from the year 2006 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 65 % – B, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Mergers and acquisitions are of major importance in the pharmaceutical industry. In order to evaluate the dynamics of this particular industry, this paper critically evaluates the pre- and post- merger situation of Glaxo Smith Kline concerning its ready-access to markets, know-how and management capability. Furthermore, strengths and weaknesses and merger’s outcomes will be outlined. Critical push and pull factors affecting M&A activity in North America will be analysed, using Pfizer and Pharmacia as an example. In addition, general reasons for M&A failure in the pharmaceutical industry will be illustrated focussing on the M&A activity of Glaxo Smith Kline. Finally, using two global pharmaceutical players (GSK and Astrazeneca), the merits and demerits of the Mc Kinsey’s five step programme will be discussed.
المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر
5٬056 كتب إلكترونية في هذه الفئة
