P. David Marshall & Sean Redmond 
A Companion to Celebrity [EPUB ebook] 

List of Figures and Tables x
Notes on Contributors xiii
Acknowledgments xix
1 Introduction 1
P. David Marshall and Sean Redmond
Part One The Genealogy of Celebrity
Introduction 15
P. David Marshall
2 The Moral Concept of Celebrity: A Very Short History Told as a Sequence of Brief Lives 21
Fred Inglis
3 Brand Names: A Brief History of Literary Celebrity 39
Loren Glass
4 The Changing Face of Celebrity and the Emergence of Motion Picture Stardom 58
Gaylyn Studlar
Part Two The Publics of Celebrity
Introduction 79
Sean Redmond
5 Celebrity, Participation, and the Public 83
Graeme Turner
6 Celebrity, Convergence, and the Fate of Media Institutions 98
Nick Couldry
7 Barack Obama, Media Spectacle, and Celebrity Politics 114
Douglas Kellner
8 Construction of the Public Memory of Celebrities: Celebrity Museums in Japan 135
Saeko Ishita
Part Three Celebrity Value
Introduction 155
P. David Marshall
9 Hope Springs Eternal? The Illusions and Disillusions of Political Celebrity 161
Andrew Tolson
10 Winning Isn’t Everything. Selling Is: Sports, Advertising, and the Logic of the Market 177
Ellis Cashmore
11 From Celebrity to Influencer: Tracing the Diffusion of Celebrity Value across the Data Stream 194
Alison Hearn and Stephanie Schoenhoff
Part Four Global Celebrity
Introduction 213
Sean Redmond
12 Recognition, Gratification, and Vulnerability: The Public and Private Selves of Local Celebrities 219
Kerry O. Ferris
13 ‘Tweeting the Good Causes’: Social Networking and Celebrity Activism 235
Liza Tsaliki
14 Celebrity Diplomats: Differentiation, Recognition, and Contestation 258
Andrew F. Cooper
15 Brand Bollywood Care: Celebrity, Charity, and Vernacular Cosmopolitanism 273
Pramod K. Nayar
Part Five Celebrity Screens/Technologies of Celebrity
Introduction 289
P. David Marshall
16 Celevision: Mobilizations of the Television Screen 295
Misha Kavka
17 Stardom, Celebrity, and the Moral Economy of Pretending 315
Barry King
18 You May Know Me from You Tube: (Micro-)Celebrity in Social Media 333
Alice E. Marwick
Part Six Emotional Celebrity
Introduction 351
Sean Redmond
19 Frontierism: ‘The Frontier Thesis, ‘ Affect, and the Category of Achieved Celebrity 355
Chris Rojek
20 The Democratization of Celebrity: Mediatization, Promotion, and the Body 371
Olivier Driessens
21 Sensing Celebrities 385
Sean Redmond
Part Seven Celebrity Embodiment
Introduction 401
Tamara Heaney and Sean Redmond
22 The Ambivalent Irishness of Denis Leary and Kathy Griffin 407
Diane Negra
23 Neymar: Sport Celebrity and Performative Cultural Politics 421
David L. Andrews, Victor B. Lopes, and Steven J. Jackson
24 Digital Shimmer: Popular Music and the Intimate Nexus between Fan and Star 440
Toija Cinque
Part Eight Celebrity Identification
Introduction 457
P. David Marshall
25 From Para-social to Multisocial Interaction: Theorizing Material/Digital Fandom and Celebrity 463
Matt Hills
26 The Everyday Use of Celebrities 483
Joke Hermes and Jaap Kooijman
27 Exposure: The Public Self Explored 497
P. David Marshall
Index 519

P. David Marshall is Professor of New Media, Communication and Cultural Studies at Deakin University. He is the author of Celebrity and Power: Fame in Contemporary Culture (1997, 2014), co-author of Persona Studies(2015). Fame Games (2000), and editor of the Celebrity Culture Reader(2006) among many other books, book chapters and articles on new media, fame and popular culture.
Sean Redmond is Associate Professor of Media and Communication at Deakin University, Australia. He is the editor of Celebrity Studies, Framing Celebrity: New Directions in Celebrity Culture (2006), Stardom and Celebrity: the Reader (2008), and the author of Celebrity and the Media (2014).