مؤلف: Poland. ) Domanski Tomasz (University of Lodz

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1 كتب إلكترونية بواسطة Poland. ) Domanski Tomasz (University of Lodz

Pawel Bryla & Tomasz Domanski: Consumer Ethnocentrism, Country of Origin and Marketing
Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception of country, state, or region changes over time. Understanding consumer motivations and attitudes towards …
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