Andris A. Zoltners is a professor of marketing at the Kellogg School of Management at Northwestern University. Prabhakant Sinha is Co-Chairman of ZS Associates, a global sales effectiveness and marketing consulting firm founded by Zoltners and Sinha in 1983. Andy and Prabha are the coauthors of The Complete Guide to Sales Force Incentive Compensation (978-0-8144-7324-5) and The Complete Guide to Accelerating Sales Force Performance (978-0-8144-0650-2). Sally E.Lorimer is a sales and marketing consultant and business writer.
4 كتب إلكترونية بواسطة Prabhakant Sinha
Sally E Lorimer & Prabhakant Sinha: Building a Winning Sales Management Team
First-line sales managers (FLMs) play a key role in helping a sales organization drive profitable revenue growth in an ever-changing business environment. But although directly responsible for managi …
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€15.42
Sally Lorimer & Prabhakant Sinha: Complete Guide to Sales Force Incentive Compensation
A well-designed and implemented incentive program is an essential tool for building a motivated, highly effective sales force that delivers the results you need.Incentive programs are seductively pow …
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€24.99
Harvard Business Review & Ethan Mollick: Generative AI: The Insights You Need from Harvard Business Review
The future of AI is here. The world is transfixed by the marvel (and possible menace) of Chat GPT and other generative AI tools. It’s clear Gen AI will transform the business landscape, but when and …
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€22.99
Prabhakant Sinha & Arun Shastri: The Harvard Business Review Sales Management Handbook
Sales leadership essentials for an era of rapidly advancing digital technology. Managing an effective sales organization is key to revenue generation, customer satisfaction, and business results. But …
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€28.99
