Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
قائمة المحتويات
Acknowledgments ix
Introduction Why Pricing is So Hard and Why Most Companies Mess It Up xiii
Rule One Replace the Discounting Habit with a Little Arrogance 1
Rul...
عن المؤلف
Dr. Reed K. Holden is founder of Holden Advisors, a pricing consulting firm that specializes in working across product, marketing, pricing, and selling functions to improv...