Seminar paper from the year 2012 in the subject Business economics – General, grade: 1, 5, Leeds Metropolitan University, course: Operations and Quality Management, language: English, abstract: The purpose of this paper is to examine and identify operations and quality issues within secondary services of the National Football League and to provide practical recommendations how to operational and quality performance can be improved. This exploratory conceptual paper is based on the synthesis of academic sources stating that sporting operations managers should focus their attention on secondary services as those are within managerial control while the professional game as the core service is not. Exploring ticket pricing strategies, parking operations and concessions’ service quality, the findings indicate that continuous tracking of customer satisfaction and perception is needed to observe if introduced measures are effective and where areas for improvement are.
المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر
35٬526 كتب إلكترونية في هذه الفئة
