Ricardo Escoda 
Management Case Study Amazon. Analysis and Decision Making [PDF ebook] 

الدعم

Case Study from the year 2018 in the subject Business economics – General, grade: 1, 7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer, e Bay and ASOS. Every fourth of the 1000 participants voted for Amazon, even though they were not given a shortlist with answers, but an empty text-box to fill in their favorable retail brand.
This paper deals with aspects referring to the research fields Advanced Strategic Man- agement, Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview.

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لغة الإنجليزية ● شكل PDF ● صفحات 29 ● ISBN 9783668705104 ● حجم الملف 0.9 MB ● الناشر GRIN Verlag ● مدينة München ● بلد DE ● نشرت 2018 ● الإصدار 1 ● للتحميل 24 الشهور ● دقة EUR ● هوية شخصية 6448240 ● حماية النسخ بدون

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