Richard Gyrd-Jones & Adam Lindgreen 
Research Handbook on Brand Co-Creation [PDF ebook] 
Theory, Practice and Ethical Implications

”Written by engineers for engineers (with over 150 International Editorial Advisory Board members), this highly lauded resource provides up-to-the-minute information on the chemical processes, …

Metadata best practices and guidelines function as an essential mechanism for metadata planning, application and management, and interoperability. There has been a rapidly growing body of digital r …

The subjects of this volume are more relevant than ever, especially in light of the raft of electoral scandals concerning voter profiling. This volume brings together papers that offer conceptual …

This book includes over 2, 500 entries of organic compounds, some of which cover recently synthesized molecules of research interest, while others refer to known compounds which have come into …

This rigorously compiled A-Z volume offers rich, readable coverage of the diverse forms of post-1945 Italian culture. With over 900 entries by international contributors, this volume is genuinely int …

Chronic Myeloid Leukemia (CML) remains a key model for the improved understanding of the pathophysiology of a malignancy at a molecular level and has been used by researchers to develop a variety of …

"A Handbook of Cookery for a Small House" by Jessie Conrad is a culinary gem, offering practical recipes and culinary wisdom tailored for domestic kitchens. As a cookbook, it transcends the …

Recent Reference Books in Religion provides incisive summaries and evaluations of more than 350 contemporary reference works on religious traditions ancient and modern that have been published in …

The Encyclopedia, the first of its kind, introduces Confucianism as a whole, with 1, 235 entries giving full information on its history, doctrines, schools, rituals, sacred places and terminology, an …

First published in 2002.This volume is a political economy analysis o f China ”s civil aviation industry, with a focus on the reform period beginning in the late 1970s up to the present. The chief …