مؤلف: Robert Hornik

This book is based on a symposium held in honor of Martin Fishbein’s 70th birthday in March 2006 at the Annenberg School for Communication, University of Pennsylvania. The book’s chapters are organiz …

This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas–tobacco …

This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas–tobacco …

This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas–tobacco …