مؤلف: Robert L. Heath

الدعم
Øyvind Ihlen, Dr.art., is Professor at the Department of Media and Communication at the University of Oslo. Ihlen has edited, written, and co-written 12 books, including The Handbook of Communication and Corporate Social Responsibility (Wiley Blackwell, 2011). Robert L. Heath, Ph D, is Professor Emeritus at the School of Communication, University of Houston, USA, and has written and edited more than 20 books, handbooks, encyclopedias, research reports, and encyclopedia entries, plus more than 250 scholarly articles and chapters on public relations, issues management, rhetoric, corporate social responsibility, strategic stakeholder engagement, strategic communication, social movement activism, risk and crisis.




28 كتب إلكترونية بواسطة Robert L. Heath

Oyvind Ihlen & Robert L. Heath: The Handbook of Organizational Rhetoric and Communication
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive …
PDF
الإنجليزية
DRM
€173.99
Oyvind Ihlen & Robert L. Heath: The Handbook of Organizational Rhetoric and Communication
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive …
EPUB
الإنجليزية
DRM
€173.99
Robert L. Heath: Encyclopedia of Public Relations
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any …
PDF
الإنجليزية
DRM
€299.99
Robert L. Heath & Michael J. Palenchar: Strategic Issues Management
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organiz …
EPUB
الإنجليزية
DRM
€114.99
Robert L. Heath: The SAGE Handbook of Public Relations
An unparalleled guide to the theory and practice of public relations Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Rel …
EPUB
الإنجليزية
DRM
€149.99
Robert L. Heath & Timothy Coombs: Today′s Public Relations
Today′s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage.  …
EPUB
الإنجليزية
DRM
€134.99
Robert L. Heath & Elizabeth L. Toth: Rhetorical and Critical Approaches to Public Relations II
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines …
PDF
الإنجليزية
DRM
€34.23
Robert L. Heath & H. Dan O’Hair: Handbook of Risk and Crisis Communication
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic …
PDF
الإنجليزية
DRM
€157.58
Robert L. Heath & Shirley Leitch: Social Media and Public Relations
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins …
EPUB
الإنجليزية
DRM
€53.39
Robert L. Heath & Shirley Leitch: Social Media and Public Relations
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins …
PDF
الإنجليزية
DRM
€53.39
Robert L. Heath & Elizabeth L. Toth: Rhetorical and Critical Approaches to Public Relations II
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines …
EPUB
الإنجليزية
DRM
€85.99
Robert L. Heath & Elizabeth L. Toth: Rhetorical and Critical Approaches to Public Relations II
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines …
PDF
الإنجليزية
DRM
€86.60
Robert L. Heath & H. Dan O’Hair: Handbook of Risk and Crisis Communication
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic …
EPUB
الإنجليزية
DRM
€55.86
Robert L. Heath & H. Dan O’Hair: Handbook of Risk and Crisis Communication
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic …
PDF
الإنجليزية
DRM
€55.83
Robert L. Heath & Dan Pyle Millar: Responding to Crisis
In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of be …
EPUB
DRM
€63.49
Robert L. Heath & Dan Pyle Millar: Responding to Crisis
In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of be …
PDF
DRM
€62.64
Jennings Bryant & Robert L. Heath: Human Communication Theory and Research
Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of …
EPUB
الإنجليزية
DRM
€107.66
Jennings Bryant & Robert L. Heath: Human Communication Theory and Research
Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of …
PDF
الإنجليزية
DRM
€107.71
Robert L. Heath & Dan Pyle Millar: Responding to Crisis
In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of …
PDF
الإنجليزية
DRM
€41.92
Robert L. (University of Houston, USA) Heath & Michael J. (University of Tennessee, USA) Palenchar: Strategic Issues Management : Organizations and Public Policy Challenges
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the …
PDF
الإنجليزية
DRM
€106.40
Timothy (University of Central Florida, USA) Coombs & Robert L. (University of Houston, USA) Heath: Today’s Public Relations : An Introduction
Today’s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage.  The text …
PDF
الإنجليزية
DRM
€127.07
Robert L. Heath & Heinrich Sandermann: Forest Decline and Ozone
The idea for this book arose in 1993, after the Free State of Bavaria through its Bayrisches Staatsministerium rur Landesentwicklung und Umweltfragen (Bavarian Ministry of Regional Development and …
PDF
الإنجليزية
DRM
€228.10
Robert L. Heath: Management of Corporate Communication
Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many …
PDF
الإنجليزية
DRM
€60.63
Robert L. Heath: Management of Corporate Communication
Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many …
EPUB
الإنجليزية
DRM
€61.03
Robert L. Heath & H. Dan O’Hair: Handbook of Risk and Crisis Communication
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspe …
PDF
DRM
€150.61
Robert L. Heath & H. Dan O’Hair: Handbook of Risk and Crisis Communication
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspe …
EPUB
DRM
€152.00
Jae-Hwa Shin & Robert L. Heath: Public Relations Theory
Winner of the 2021 National Communication Association PRIDE award in the ‘Outstanding Textbook’ category! Explore a wide range of theoretical frameworks and themes for public relations in this …
PDF
الإنجليزية
DRM
€48.99
Jae-Hwa Shin & Robert L. Heath: Public Relations Theory
Winner of the 2021 National Communication Association PRIDE award in the ‘Outstanding Textbook’ category! Explore a wide range of theoretical frameworks and themes for public relations in this …
EPUB
الإنجليزية
DRM
€48.99