This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry. The articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB Berlin Convention.
قائمة المحتويات
Future at a Glance.- Destination Management – Culture, Landscape, Cities.- Marketing and Distribution.- Social Media and Technology Tackle Tourism Industry.- Business Travel and Event Management.- Corporate Social Responsibility in the Tourism and Travel Industry.- Eco-Mobility.
المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر
9٬030 كتب إلكترونية في هذه الفئة
