مؤلف: Russell W. W. Belk

الدعم
Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California’s Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world’s best students and consulted with a range of highly respected global organizations.




1 كتب إلكترونية بواسطة Russell W. W. Belk

Russell W. W. Belk & Eileen Fischer: Qualitative Consumer and Marketing Research
How is qualitative marketing and consumer research conducted today? – What is rigorous research in this field? – What are the new, cutting edge techniques?   Written for students, scholars, and …
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