Sailesh Chutani & Jessica Rothenberg Aalami 
Technology at the Margins [PDF ebook] 
How IT Meets the Needs of Emerging Markets

Remain competitive by offering more accessible, affordable, and
relevant information technologies that meet mass-market needs

Technology at the Margins demonstrates that by making IT
more accessible, affordable, and relevant, new mass markets
can be opened. Based on solid insights generated in key
areas of health, education, finance and the environment, the book
offers practical recommendations and insights from world leaders,
innovators, practitioners and new users of emergent
technologies.

* Offers recommendations on how companies can ensure their own
competitiveness by offering more accessible, affordable, and
relevant information technologies to support mass market needs

* Suggests practical recommendations and insights from world
leaders, innovators, practitioners and new users of emergent
technologies

* Challenges businesses to rethink their uses of existing
technologies

Technology at the Margins will be of interest to decision
makers in the private, public and nonprofit sectors who are
interested in opportunities offered by IT in meeting the needs of
those at the base of the worlds economic pyramid.

قائمة المحتويات

Foreword xiii

Preface xvii

CHAPTER 1: Information and Communication Technologies for Everyone 1

Innovative Ways to Reach the Majority of the World 1

What Are the Barriers to Success? 7

Where Are We Today? 8

Summary Points 26

Notes 26

CHAPTER 2: Health Care: Where and When It Is Needed 29

World Health 29

Health Education 35

Health Administration and Management 40

Telemedicine 43

Diagnosis and Prevention 45

Disease Surveillance and Information Gathering 51

Taking Stock 53

Steps to Take to Move into the Future 55

Summary Points 58

Notes 59

CHAPTER 3: Outside the ‘Education Box’ 61

Who’s Getting an Education? 61

Breaking Down the Problem 63

Classroom ICT: A History of Unmet Expectations 67

Curriculum within Reach 68

Corporations Invest in ICT for Education 71

New Delivery Methods 73

Effective Mediation 77

What Is Known? 78

New Directions and Challenges Ahead 79

Summary Points 83

Notes 84

CHAPTER 4: Microfinance: The Next Phase 87

Who Are the ‘Unbanked’? 87

Microfinance: Meeting Financial Needs of Poor Households 88

Microfinance Goes Beyond the ‘Lending Circle’ Approach 90

Barriers to Microfinance 92

ICT Is Helping 94

Management Information Systems Now at the Core of Microfinance 102

Where Does Microfinance Go from Here? 105

Challenges 107

Summary Points 108

Notes 109

CHAPTER 5: Supporting the World in a Changing Environment 111

World of Limited Resources 111

Moving Science from Labs to the Field 113

Minimizing the Impact of Natural Disasters 125

Where Do We Go from Here? 131

Summary Points 132

Notes 132

CHAPTER 6: Conclusion: Harnessing Disruption 135

Reimagining the Role of Experts 136

Reimagining the Role of Institutions 137

Reimagining Partnerships 138

Reimagining Business Models 139

Reimagining Research 140

Reimagining Our Biases 141

Reimagining Public Infrastructure 142

Looking Ahead 142

Notes 143

References 145

Index 157

عن المؤلف

SAILESH CHUTANI is the cofounder and CEO of Mobisante, Inc. where his goal is to democratize access to healthcare by making diagnostics affordable and accessible. He was formerly a senior director for external research at Microsoft where he pioneered open innovation and funded seminal work in m Health and technology for the emerging markets. Chutani has also held leadership roles in growing new businesses and products within companies such as Hewlett-Packard, Oracle, Microsoft, and Transarc Corporation.

JESSICA ROTHENBERG AALAMI is the Managing Director of the Gobee Group. Her teams provide research insights and field expertise to global businesses, governments, practitioners and their partners. As a research scholar affiliated with the University of California, Berkeley Roundtable on the International Economy (BRIE), she works extensively in social and economic development and global corporate social responsibility (Global CSR). She holds degrees in economic geography and international political economy.

AKHTAR BADSHAH is a Senior Director of Global Community Affairs at Microsoft, where he administers the company’s global community investment and employee programs. He also manages the Microsoft Unlimited Potential Community Technology Skills Program, a global initiative designed to help narrow the technology skills gap; and Technology for Social Good that supports nonprofits with their technology needs. Badshah has been in the field of community development for over twenty-five years in various capacities in academia, nonprofits, and business.