مؤلف: (San Francisco State University, USA) Berger Arthur A.

Arthur Asa Berger’s unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger covers the key theorists, concepts, and …

‘Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing an …

Arthur Asa Berger’s newest work, Narratives in Popular Culture, Media, and Everyday Life elucidates narrative theory and applies it to the reader’s everyday experience with popular forms of mass medi …

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This step-by-step introduction to conducting media and communication research offers practical insights along with the author’s signature lighthearted style to make discussion of qualitative and quan …