مؤلف: Sanjit Kumar Roy

This is a teaching companion to the case studies provided in the book ‘Strategic Marketing Cases in Emerging Markets’ and is intended to help teachers and trainers follow a pedagogic line by using th …

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores cu …

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, com …

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that ne …