Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
2 كتب إلكترونية بواسطة Sara Rosengren
Sara Rosengren & Micael Dahlén: Advances in Advertising Research (Vol. IV)
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICOR …
PDF
الإنجليزية
€53.49
Martin K.J. Waiguny & Sara Rosengren: Advances in Advertising Research (Vol. XI)
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as onli …
PDF
الإنجليزية
€149.79
