مؤلف: Stan Sthanunathan

DR. A.K. PRADEEP is the Founder/CEO of machine Vantage, a startup applying AI and Machine Learning to some of the most challenging marketing problems. Dr. Pradeep”s clients during his career have ranged from Unilever to Coca-Cola, Nissan, Google, Facebook, Mondelez, Pepsi-Cola, Clorox, and dozens more. He is the author of The Buying Brain, also from Wiley. ANDREW APPEL is President and CEO of IRI, a global leader in technology solutions and services for consumer, retail and media companies and was previously a Mc Kinsey senior partner. IRI works with some of the world”s leading brands, retailers and media organizations including Anheuser-Busch In Bev, Conagra, Pepsi Co, Kroger, Costco and Walgreens as well as Google, Facebook and Omni Com Group, among other global companies. STAN STHANUNATHAN is the Global EVP of Consumer and Market Insights for Unilever, one of the world”s largest and most successful consumer packaged goods companies.