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مؤلف: Sweden) Hagberg Johan (University of Gothenburg

الدعم

3 كتب إلكترونية بواسطة Sweden) Hagberg Johan (University of Gothenburg

غلاف Johan Hagberg & Hans Kjellberg: Digitalized Markets
Johan Hagberg & Hans Kjellberg: Digitalized Markets
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing conce …
PDF
الإنجليزية
DRM
€51.24
غلاف Johan Hagberg & Hans Kjellberg: Digitalized Markets
Johan Hagberg & Hans Kjellberg: Digitalized Markets
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing conce …
EPUB
الإنجليزية
DRM
€51.29
غلاف Johan Hagberg & Hans Kjellberg: Marketing Performativity
Johan Hagberg & Hans Kjellberg: Marketing Performativity
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is m …
PDF
الإنجليزية
DRM
€56.47