‘Contemporary Issues in Sport Management presents an extensive array of absorbing contemporary issues relevant to managing sport. Internationally recognised scholars have contributed thought-provoking chapters on current global and local issues that are challenging traditional ways of thinking about and delivering sport. This exciting new book is rich in theory and stimulates readers to really think through the associated implications for sport management practice.’
-Tracy Taylor, Professor and Deputy Dean, University of Technology Sydney Business School
Contemporary Issues in Sports Management offers a rich and dynamic introduction to the management of sport. An essential companion for all students embarking on a sports management course or module, it draws on research expertise from around the world and integrates these perspectives into engaging and accessible chapters. This book offers:
- Contemporary and international case studies followed by ‘Tools for analysis’ so students can put the methodology into practice.
- A range of pedagogical features including learning objectives, learning outcomes and short ‘Thinking points’
- Useful websites and further reading at the end of each chapter
- A discussion of up-to-date issues including corruption in sport, sport policy, doping, athlete transgressions and much more.
This book will lead students on a comprehensive exploration of global, national issues, and organizational issues in sport management. The authors encourage critical thought, investigation and the questioning of current practice in order to improve the leadership and management of sport in today’s society.
Ideal for Undergraduate students of sport management, sport business, sport policy, sport marketing and sport development.
قائمة المحتويات
Foreword – Earle Zeigler
Introduction – Terri Byers
PART ONE: GLOBAL ISSUES
Chapter 1: Glocal Sport – Impact on Corporations and Institutions – Oliver Rick, Callie Batts-Maddox and David L. Andrews
Chapter 2: The Commercialization of Sport – Patrick A. Reid and Daniel S. Mason
Chapter 3: Technology and Innovation – Antonio Davila and George Foster
Chapter 4: Corruption in Sport – Wladimir Andreff
Chapter 5: The Global Economics of Sport – Chris Gratton, Dongfeng Liu, Girish Ramchandani and Darryl Wilson
Chapter 6: Ethical Behaviour and Values in Sport – Gabriela Tymowski, Terri Byers and Fred Mason
Chapter 7: Politics and Sport Governance – Russell Holden
Chapter 8: International Sport Law – Kevin Carpenter
Chapter 9: Media and Communications – Andrea Geurin-Eagleman
Chapter 10: Human Resource Management in Sport – Shannon Kerwin
Chapter 11: Strategic Management – Danny O′Brien and Ben Corbett
Chapter 12: Animals in Sport – Andrew Byers and Dene Stansall
PART TWO: NATIONAL ISSUES
Chapter 13: Sport Policy – Jiandong Yi
Chapter 14: Mega Sport Events – Kamilla Swart
Chapter 15: Sport Participation – Jason Bocarro and Michael Edwards
Chapter 16: Leadership – Mark Mc Donald and Kirsty Spence
Chapter 17: Gender – Annelies Knoppers and Agnes Elling-Machartzi
Chapter 18: Performance Mangement – Leigh Robinson and Mathieu Winand
Chapter 19: Doping – Aaron Smith and Bob Stewart
Chapter 20: Gambling and the Sports Betting Industry – David Forrest
Chapter 21: Funding for Sport – Elwyn Cox
Chapter 22: Match Fixing in International Sport – Andrew Harvey and Haim Levi
Chapter 23: Disability Sport – Ian Brittain
PART THREE: ORGANIZATIONAL ISSUES
Chapter 24: Ownership – John Beech
Chapter 25: Social Media Challenges – Sebastian Kopera
Chapter 26: Managing Social Media in Sport – Olan Scott, Katherine Bruffy and Michael Naylor
Chapter 27: Brand Management in Sport – Jonathon Edwards
Chapter 28: Crisis Management – Stacey Hall
Chapter 29: Sexuality: Homohysteria and Coming Out in Sport – Ryan Scoats and Eric Anderson
Chapter 30: Fan Loyalty in Sport – Joerg Koenigstorfer
Chapter 31: Trust and Control in Sport Organizations – Terri Byers and Alex Thurston
Chapter 32: Sponsorship in Sport – Nicolas Chanavat and Guillaume Bodet
Chapter 33: Athlete Transgressions: Implications for Sports Managers – Kate Westberg, Constantino Stavros, Bradley Wilson and Aaron Smith
Chapter 34: Corporate Social Responsibility of and through Sport – Christos Anagnostopoulos and Dimitrios Kolyperas
PART FOUR: EMPLOYABILITY
Conclusions: The Employability ‘Race’ in Sport Management – Terri Byers
المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر
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