مؤلف: Tiziano Vescovi

È una storia di amicizia. Una storia vera. Nel 1976 un gruppo di amici conosciutisi negli anni del liceo, uniti dalla comune passione per la musica, forma una rock band, e questo legame li acc …

There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even mo …

There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even mo …

This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading com …

This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading com …

Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspectiv …

Creativity, Global Branding and Country of Origin (Co O) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are incre …

Creativity, Global Branding and Country of Origin (Co O) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are incre …