Vesna Zabkar, Ph.D., is a full professor of marketing and vice-dean of research at the Faculty of Economics, University of Ljubljana.
Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany.
5 كتب إلكترونية بواسطة Vesna Zabkar
Vesna Zabkar & Martin Eisend: Advances in Advertising Research VIII
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to …
PDF
الإنجليزية
€53.49
Tjasa Redek & Vesna Zabkar: Challenges On the Path Toward Sustainability in Europe
Challenges On the Path Toward Sustainability in Europe provides readers with guidance on sustainable actions at firm, consumer and institutional level. It studies the wide ranging challenges of …
PDF
الإنجليزية
DRM
€98.89
Tjasa Redek & Vesna Zabkar: Challenges On the Path Toward Sustainability in Europe
Challenges On the Path Toward Sustainability in Europe provides readers with guidance on sustainable actions at firm, consumer and institutional level. It studies the wide ranging challenges of …
EPUB
الإنجليزية
DRM
€100.24
Marek Cwiklicki & Mariusz Soltysik: Sustainable Business in the Era of Digital Transformation
Sustainable development is a complex issue and despite many studies and publications in recent years, it remains poorly recognised on best practices in core business areas. Achieving the Sustainable …
PDF
الإنجليزية
DRM
€50.72
Marek Cwiklicki & Mariusz Soltysik: Sustainable Business in the Era of Digital Transformation
Sustainable development is a complex issue and despite many studies and publications in recent years, it remains poorly recognised on best practices in core business areas. Achieving the Sustainable …
EPUB
الإنجليزية
DRM
€51.16
