Victor Gruen & Larry Smith 
Shopping Towns USA [PDF ebook] 
The Planning of Shopping Centers

Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. The shopping center is one of the few new building types created in our time. It also represents one of the rare instances in which a number of individual business enterprises, in banding together, are ready’ to submit to certain over-all rules in order to further their common welfare.