Written as a tool for both researchers and communication managers,
the Handbook of Crisis Communication is a comprehensive
examination of the latest research, methods, and critical
issues in crisis communication.
* Includes in-depth analyses of well-known case studies in
crisis communication, from terrorist attacks to Hurricane
Katrina
* Explores the key emerging areas of new technology and global
crisis communication
* Provides a starting point for developing crisis communication
as a distinctive field research rather than as a sub-discipline of
public relations or corporate communication
عن المؤلف
W. Timothy Coombs is Professor at the Nicholson
School of Communication at University of Central Florida, USA.
He is the author of Code Red in the Boardroom (2006), and
Today’s Public Relations (2006).
Sherry J. Holladay is Professor at
the Nicholson School of Communication at University of
Central Florida, USA. She is the author of numerous articles
related to corporate communication.
Together, they have co-authored It’s Not Just PR
(2007), PR Strategy and Application (2010) and Managing
Corporate Social Responsibility: A Communication Approach
(2011). All titles are published by Wiley-Blackwell.
المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر
620 كتب إلكترونية في هذه الفئة
