Dr Guang Tian is a specially appointed Professor of Business Administration and the Director of the Business Anthropology Institute at the Business School of Shantou University. He also serves as the Dean for the Advanced College of Applied Anthropology at Jishou University, and as the editor of the International Journal of Business Anthropology. Dr Tian has authored and co-authored 24 academic books and about 100 academic articles in both English and Chinese.Jianhua Fan is the President and Editor-in-Chief of China Market Magazine, which focuses on the research of Chinese economic development. He has decades of experience in editing and publishing, and is certificated as senior economist and associate senior editor. He previously served as the Vice President of China Fortune Press, and was responsible for the overall operation of the business, including book quality control and marketing management. Adolphus Yee-Yin Wan started his academic career with Hong Kong Shue Yan University in 2006, and is now Assistant Professor in its Department of Business Administration, responsible for courses on China Marketing and Business Strategy. He is also Guest Professor in the Advanced College of Applied Anthropology of Jishou University, China. Prior to his academic career, he worked as a banker with over 20 years of experience in the senior executive positions of Deputy General Manager of the China and Corporate Banking, Australia and New Zealand Banking Group, and First Vice President of the HSBC Republic Bank, China. He received his doctorate in Business Administration from the University of Newcastle, Australia, his MBA and BA from the Chinese University of Hong Kong, and his Diploma in China Trade and Investment from Peking University, China.