Gizmos or: The Electronic Imperative offers a concise series of analyses on the transformative impact of digital devices on American society. With approaches ranging from semiotic theory to psychoanalytic theory, sociological theory to personal reflection, Berger taps the span of knowledge from his prolific career to help readers better understand the role digital devices play both in their technologic, economic, and common-use forms. Using accessible, conversational language and numerous illustrations, Berger deconstructs familiar objects and media for readers ranging from field specialists to everyday cultural consumers alike.
Table of Content
Preface: Alone With my Thoughts Introduction: Why I Decided to Write This Book 1. The Internet: Everyone is Connected 2. Smartphones: Everyone Can Do Anything 3. Television: Everyone’s Watching 4. Tablets: Everyone’s a God 5. Computers: Everyone’s a Writer 6. Video Game Consoles and Video Games: Everyone’s a Hero 7. Digital Watches and Smart Watches: Everyone’s Monitored 8. Digital Cameras and Photography: Everyone’s a Documentary Maker 9. Computer Printers: Everyone’s a Publisher 10. Flatbed Computer Scanners: Everyone’s An Art Director Coda
About the author
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including
Ads, Fads, and Consumer Culture; Shop ‘Til You Drop and
Agitpop: Political Culture and Communication Theory. Berger is a consulting editor for the journal
Humor and is on the editorial committee for Semiotica.
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