Barbara Stern & Pauline Maclaran 
The SAGE Handbook of Marketing Theory [PDF ebook] 

Introduction – Pauline Maclaran et al
PART ONE: HISTORICAL DEVELOPMENT OF MARKETING THEORY
The Early Schools of Marketing Thought – Eric H Shaw, D G Brian Jones and Paula A Mc Clean
The Modern Schools of Marketing Thought – D G Brian Jones, Eric H Shaw and Paula A Mc Clean
The Emergence of Consumer Research – Harold Kassarjian and Ronald C Goodstein
The Evolution of Market Research – David W Stewart
Theorizing Advertising – Chris Hackley
Managerial, Scientific and Cultural Approaches
PART TWO: PHILOSOPHICAL UNDERPINNINGS OF THEORY
The Philosophical Foundations of Marketing Research – Shelby D Hunt and Jared M Hansen
For Scientific Realism and Truth
Critical Marketing – A Fuat Firat and Mark Tadajewski
Marketing in Critical Condition
The Marketing Theory or Theories into Marketing – Kristian Mo[um]ller, Jacqueline Pels and Michael Saren
Plurality of Research Traditions and Paradigms
Debates Concerning the Scientific Method – John O′Shaughnessy
Social Science Theory and the Philosophy of Science
PART THREE: MAJOR THEORETICAL DEBATES
Shaping Exchanges, Performing Markets – Luis Araujo and Hans Kjellberg
The Study of Marketing Practices
A Service-Dominant Logic for Marketing – Stephen L Vargo and Robert F Lusch
Market Ideology, Globalization and Neoliberalism – Robin Wensley
The Evolution of Marketing Thought – Richard P Bagozzi
From Economic to Social Exchange and Beyond
Metaphorical Myopia: Some Thoughts on Analogical Thinking – Stephen Brown
PART FOUR: THE IMPACT OF THEORY ON REPRESENTATION OF THE CONSUMER
Representing Global Consumers: Desire, Possession, and Identity – Russell W Belk
Consumer Behavior Analysis – Gordon R Foxall
Consumer Agency and Action – Richard P Bagozzi
Cultural Influences on Representations of the Consumer in Marketing Theory – Pauline Maclaran, Margaret Hogg and Alan Bradshaw
PART FIVE: IMPACT OF THEORY ON REPRESENTATIONS OF THE MARKETING ORGANIZATION
Interaction in Networks – Lars-Erik Gadde and Håkan Håkansson
A Configuration Perspective of the Marketing Organization – Roderick J Brodie, Vicki Little and Richard W Brookes
Orientation and Marketing Metrics – Jonathan Knowles and Tim Ambler
Relationship Marketing as Promise Management – Christian Gro[um]nroos
PART SIX: CONTEMPORARY AND FUTURE ISSUES IN MARKETING THEORY
Marketing Systems, Macromarketing and the Quality of Life – Roger A Layton
The Role of Marketing in Ancient and Contemporary Cultural Evolution – Elizabeth C Hirschman
The Darwinian Underpinnings of Consumption – Gad Saad
The Linking Value in Experiential Marketing – Bernard Cova and Daniele Dalli
Acknowledging the Role of Working Consumers
Technology, Consumers and Marketing Theory – Nikhilesh Dholakia, Detlev Zwick and Janice Denegri-Knott

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.