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Beate Bahner
Das neue Werberecht für Ärzte [PDF ebook]
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Cover of Beate Bahner: Das neue Werberecht für Ärzte (PDF)

Im Mai 2000 hat der Deutsche Ärztetag das ärztliche Werbeverbot aufgehoben. Ärzte dürfen heute für ihre Leistungen sachlich werben und zu ihren Kollegen in Konkurrenz treten. Untersagt ist lediglich eine berufswidrige Werbung.
Das Buch wendet sich an alle Ärzte, Anwälte, Richter und Werbeagenturen, die über den neuesten Stand des ärztlichen Werberechts informiert sein wollen. Es beschreibt die Möglichkeiten und Grenzen erlaubter Werbung mit besonderem Blick auf die aktuelle werbefreundliche Rechtsprechung des Bundesverfassungsgerichts.

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Language German ● Format PDF ● ISBN 9783662064832 ● Publisher Springer Berlin Heidelberg ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6385331 ● Copy protection Adobe DRM

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