In a crucial shift within posthumanistic media studies, Bernhard Siegert dissolves the concept of media into a network of operations that reproduce, displace, process, and reflect the distinctions fundamental for a given culture. Cultural Techniques aims to forget our traditional understanding of media so as to redefine the concept through something more fundamental than the empiricist study of a medium’s individual or collective uses or of its cultural semantics or aesthetics. Rather, Siegert seeks to relocate media and culture on a level where the distinctions between object and performance, matter and form, human and nonhuman, sign and channel, the symbolic and the real are still in the process of becoming. The result is to turn ontology into a domain of all that is meant in German by the word Kultur.
Cultural techniques comprise not only self-referential symbolic practices like reading, writing, counting, or image-making. The analysis of artifacts as cultural techniques emphasizes their ontological status as “in-betweens, ” shifting from firstorder to second-order techniques, from the technical to the artistic, from object to sign, from the natural to the cultural, from the operational to the representational.
Cultural Techniques ranges from seafaring, drafting, and eating to the production of the sign-signaldistinction in old and new media, to the reproduction of anthropological difference, to the study of trompe-l’oeils, grids, registers, and doors. Throughout, Siegert addresses fundamental questions of how ontological distinctions can be replaced by chains of operations that process those alleged ontological distinctions within the ontic.
Grounding posthumanist theory both historically and technically, this book opens up a crucial dialogue between new German media theory and American postcybernetic discourses.
About the author
Bernhard Siegert (Author)
BERNHARD SIEGERT is Gerd Bucerius Professsor of the History and Theory of Cultural Techniques at the Bauhaus Universitat Weimar and Director of the International Research Center for Cultural Techniques and Media Philosophy at Weimar. Together with Friedrich Kittler, Norbert Bolz, and Wolfgang Coy, he is one of the pioneers of German media theory. He is the author of Relays: Literature as an Epoch of the Postal System.
Geoffrey Winthrop-Young (Translator)
GEOFFREY WINTHROP-YOUNG is Professor of German at the Department of Central, Eastern and Northern European Studies at the University of British Columbia.
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