Catalog > Human Sciences > Psychology > Bertil Hulten: Sensory Marketing (ePUB)

Bertil Hulten
Sensory Marketing [EPUB ebook]
Theoretical and Empirical Grounds

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Cover of Bertil Hulten: Sensory Marketing (ePUB)

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers’ perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

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Language English ● Format EPUB ● Pages 420 ● ISBN 9781317427841 ● Publisher Taylor and Francis ● Published 2015 ● Downloadable 3 times ● Currency EUR ● ID 4575747 ● Copy protection Adobe DRM

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