Whether you are new to interviewing and working toward an undergraduate dissertation or refining your fieldwork as you complete a research project, this book contains everything you need to know for successful qualitative interview data collection.
Organised around practical hints, reflexive tasks, bite-sized pieces of information and original case study material, the authors’ candid accounts of their research experiences help you approach qualitative interviewing with transparency, consistency and confidence.
It walks you through how to:
- Decide if interviews are the right tool for your project
- Turn your research ideas into well-phrased interview questions
- Navigate ethical review and informed consent
- Recruit participants
- Choose an effective interview style
- Adapt your methods for different populations
- Transcribe and analyse your data.
Table of Content
Chapter 1: Introduction
Chapter 2: Design Your Style
Chapter 3: Plan your Interview Guide
Chapter 4: Find Participants
Chapter 5: Think Ethically
Chapter 6: Get Ready, Go
Chapter 7: Create your Data
Chapter 8: Manage the Encounter
Chapter 9: Adapt your Style
Chapter 10: Transcribe your Data
Chapter 11: Prepare your Next Steps
About the author
Dr Katy Wheeler is a Senior Lecturer in Sociology at The University of Essex. Her research interests are in the fields of sustainability and consumption, and she has published widely within leading academic journals and two authored monographs, Fair-Trade and the Citizen-Consumer: Shopping for Justice (Palgrave: 2012) and Recycling and Consumption Work: Social and moral economies (Palgrave: 2015). She has also co-authored the textbook ‘How to do Qualitative Interviewing’ (SAGE, 2022 – with Morgan Brett). She has taught social science methodology courses for many years (both qualitative and quantitative), from introductory undergraduate to advanced postgraduate.
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