Author: Brian Garrod

Support
Alan Fyall is Associate Dean of Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, and is a member of the University of Central Florida’s National Center for Integrated Coastal Research. His current research interests relate to coastal tourism and destination resilience in Florida and the Caribbean. Alan currently teaches International Tourism Management and Destination Marketing & Management and to date has examined 27 Ph Ds in the UK, India, France, South Africa, Australia, Hong Kong and Malaysia. He has organized a number of international conferences and workshops for academic, professional and governmental audiences and is frequently invited to deliver keynote addresses. He is the editor of Elsevier’s Journal of Destination Marketing & Management and sits on the editorial boards of many leading journals.




39 Ebooks by Brian Garrod

Brian Garrod & Alan Fyall: Tourism Marketing
This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, inte …
EPUB
English
DRM
€26.99
Brian Garrod & Julie Wilson: Marine Ecotourism
Marine ecotourism is a major growth area within ecotourism, itself a rapidly expanding area within tourism as a whole. The activity has been attracting increasing attention, both from the popular med …
EPUB
English
DRM
€20.99
Brian Garrod & Stefan Gossling: New Frontiers in Marine Tourism
‘New Frontiers in Marine Tourism’ is the first book of this kind to address and analyse this burgeoning tourism sector comprehensively. By integrating aspects such as the sustainability, safety, educ …
EPUB
English
DRM
€229.89
Brian Garrod & Stefan Gossling: New Frontiers in Marine Tourism
‘New Frontiers in Marine Tourism’ is the first book of this kind to address and analyse this burgeoning tourism sector comprehensively. By integrating aspects such as the sustainability, safety, educ …
PDF
English
DRM
€229.89
Alan Fyall & Brian Garrod: Contemporary Cases in Tourism
Contemporary Cases in Tourism: Volume 1 presents 11 international case studies, collected under the headings of marketing tourism, sustainable tourism and niche tourism. Specific cases include: addre …
PDF
English
DRM
€134.56
Keirle: ‘This Other Eden’: Marketing the National Botanic Garden of Wales
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.26
Alan Fyall & Ian Jones: South Africa 2010: Leveraging Nation Brand Benefits from the FIFA World Cup
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.28
Nick Ashill & Paul Williams: Definitely Dubai: Destination Branding in Action
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.21
Brian Garrod & Anna Leask: Visitor Management at a World Heritage Site: Skara Brae Prehistoric Village
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.26
Brian Garrod & Stefan Gossling: Tourism, Climate Change and Carbon Management: Three Case Studies
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.26
Janet Dickinson & Les Lumsden: Slow Travel: European Cycle Tourism
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.21
Brian Garrod: Diversification into Farm Tourism: Case Studies from Wales
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.13
Simon Hudson: Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.26
Carl Cater: Community Involvement in Trekking Tourism: The Rinjani Trek Ecotoourism Programme, Lombok, Indonesia
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.21
Anna Leask: World Heritage Site Designation: New Lanark World Heritage Site, Scotland
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.23
Alan Fyall & Brian Garrod: Contemporary Cases in Sport
Contemporary Cases in Sport: Volume 1 examines 12 international cases under the sections of policy and politics, impacts and legacy, and identity and experiences. Cases include: the economics of inte …
PDF
English
DRM
€133.88
Alan Fyall & Brian Garrod: Contemporary Cases in Heritage Tourism
Contemporary Cases in Heritage Tourism: Volume 1 examines 9 international cases under the sections of Managing Heritage Sites, World Heritage Sites, and Heritage Tourism. Cases include: Festivals as …
PDF
English
DRM
€134.10
Joan Henderson: Singapore’s Little India: Ethnic Districts as Tourist Attractions
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.28
Amos & Daniel H. Olsen: Managing Religious Heritage Attractions: The Case of Jerusalem
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.28
McIntosh & Ashley R. Puriri: Indigenous Tourism and Heritage: A Maori Case Study
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.28
Krzysztof Chuchra & David Hicks: Role of Edinburgh World Heritage in Managing a World Heritage City
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.24
I-Ling Kuo & Peter Mason: Managing Megalithic Monuments: A Comparative Study of Interpretation Provision at Stonehenge and Avebury
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.20
Robert Shepherd: Heritage as a Development Resource in China: A Case Study in Heritage Preservation and Human Rights
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.21
Stephen Boyd: Causeway Coastal Route and Saint Patrick’s Trail: Heritage Tourism Route Development in Northern Ireland
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.15
Mary Beth Gouthro: Big Pit and Cape Breton: Finding Meaning in Constructs of Industrial Heritage
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.21
Kevin Hannam: Mobilities of Living History: A Case Study of Viking Heritage
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.28
Tom Hinch: Canadian Sport Tourism Alliance and Stakeholder Engagement
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.24
Tim Breitbarth: Scoring Strategy Goals: Measuring Corporate Social Responsibility in Professional Football
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.26
ShiNa LI: Economics of International Sports Events
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.25
Marg Deery & Leo Jago: Resident Impacts of Sport Events
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.30
Nancy Stevenson: Cultural Programmes for Sporting Mega Events
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.21
Amanda Miller: Active Sport Tourism
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.26
Katherine King: Sport Identities
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.24
Sean Gammon: Nostalgia and Sport
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.27
Richard Wright: Personal Mobilities & Professional Movements in Sport
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the …
PDF
English
DRM
€10.21
Brian Garrod & Julie Wilson: Marine Ecotourism
Marine ecotourism is a major growth area within ecotourism, itself a rapidly expanding area within tourism as a whole. The activity has been attracting increasing attention, both from the popular med …
PDF
English
DRM
€135.06
Alan Fyall & Brian Garrod: Tourism Marketing
This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, inte …
PDF
English
DRM
€25.52
Alan Fyall & Brian Garrod: Managing Visitor Attractions
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful tex …
PDF
English
DRM
€57.66
Alan Fyall & Brian Garrod: Managing Visitor Attractions
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful tex …
EPUB
English
DRM
€57.66