Brian Gross & Lynne Gross 
Programming for TV, Radio & The Internet [PDF ebook] 
Strategy, Development & Evaluation

Support

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors’ experiences, and 250+ illustrations!

€99.18
payment methods
Buy this ebook and get 1 more FREE!
Language English ● Format PDF ● Pages 344 ● ISBN 9781136068867 ● Publisher Taylor and Francis ● Published 2012 ● Downloadable 6 times ● Currency EUR ● ID 2592409 ● Copy protection Adobe DRM
Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

23,583 Ebooks in this category