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Brian Johnson 
Little Red Book of PR Wisdom [EPUB ebook] 
Your Essential Guide to Understanding the Media … and How to Use It

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Cover of Brian Johnson: Little Red Book of PR Wisdom (ePUB)

What you have in your hands is a key. Your key to the world of the most cost-effective public profile possible. A user-friendly blend of the how to and wherefore of PR. Of practical instruction and philosophy, forged in the real world. And a fun read at that!Understanding the media, and how to engage with it, is a distinct competitive advantage. Done right, it can change your future for the better. This book is your toolkit to making it happen. At a time when the media is morphing by the day, ‘The Little Red Book of PR Wisdom’ is a touchstone for PR professionals, students and novices alike. It is a reminder that universal truths still apply, regardless of the form of information delivery.

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Language English ● Format EPUB ● ISBN 9781925952131 ● Publisher Vivid Publishing ● Published 2012 ● Downloadable 3 times ● Currency EUR ● ID 7014882 ● Copy protection Adobe DRM
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