The COVID crisis of 2020 greatly accelerated change in automotive retailmerchandising, marketing, and sales process. In 2019, some dealers may havebeen considered early adopters with their implementation of digital retailingtechnology. But in 2020, dealers who exit the year with no remote retailingtools on their websites will have fallen behind their competition and beconsidered behind the times. This is my ninth book that I have published for the automotive industry. Thiswork is designed to start conversations within dealership management, dealergroups, and manufacturers on the future of automotive retail. My previousbook on digital retailing "Just Faster" (published in 2018) was a starting pointfor rethinking automotive retailing but lacked specific strategies and successstories from a wider range of national franchisees. Today, I have much more todiscuss and share with readers. While the pace of change has been accelerated due to stay-at-homerestrictions in 2020, dealers who exhibit successful experiences with remoteretailing will fuel the second wave of change in automotive retail. That wavewill be known for lower operating costs, broader appeal for careerprofessionals to consider working in automotive retail, higher employeeretention, and a more personalized, convenient, and frictionless consumerbuying experience.
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