Whether you’re an entrepreneur or working for a company, you’re in business for yourself.
You are selling products and services. You have to persuade buyers—employers as well as customers—that what you’re offering is worth more than what they’re paying.
In this lively, concise, but thorough guide to the basic principles of business, Brian Tracy takes you through the skills you need to succeed, no matter who you are or what you’re doing. You’ll learn:
- The four communication styles and how to talk to each one.
- How to negotiate for a better deal on anything.
- Why you need to know how to sell.
- How to double your efficiency at work.
- Whether you have what it takes to start your own business.
- How to use other people’s money to leverage yourself to success.
- How to gain access to your own creative genius.
- The art of managing money.
- A sure track to financial independence.
- The quickest and surest ways to make your fortune in real estate.
- And much, much more.
About the author
BRIAN TRACY is Chairman and CEO of Brian Tracy International, specializing in the training and development of individuals and organizations. His goal is to help you achieve your personal and business goals faster and easier than you ever imagined. Brian has consulted for more than 1, 000 companies and addressed more than 5, 000, 000 people in 5, 000 talks and seminars throughout the US, Canada and 70 other countries worldwide.He lives in the Solana Beach area.
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