Crisis Communication and Crisis Management: An Ethical Approach is the only text on the market to provide students with the integration of ethical inquiry into the fundamentals of crisis communication.. Authors Burton St. John III and Yvette E. Pearson combine comprehensive coverage of the key skills, concepts, and theories of crisis communication with an extensive collection of contemporary case studies, giving students a strong understanding of the essential role that communicators play in moments of crisis. Students are encouraged to build upon their communication and ethical decision making skills using a variety of stakeholder inventories, hypothetical scenarios, discussion questions, and professional profiles. Students will also gain exposure to a mixture of discrete and ongoing crises, preparing them to manage both one-time crises and continuing crises.
Table of Content
Preface
Acknowledgments
About the Authors
SECTION 1- AN ETHICALLY GROUNDED APPROACH TO CRISIS MANAGEMENT
Chapter 1- Fundamentals of Crisis Management and Ethics
Understanding Key Terms
The Stages of Crisis
Major Communications Theories That Apply to Public Relations and Crises
Ethics Up Front in Crisis Management
Moral Agency, Sound Moral Reasoning, and Crisis Management
Putting It All Together
Chapter 2- Issues Management and Managing Crises
Understanding Key Terms
Stakeholders and Environmental Scanning
What Issues Management Can Tell Us About Crisis Management
Ethical Considerations for Monitoring Social Media
Issues Management in Action
Ethical Management of Crises and Issues Management
Putting It All Together
Chapter 3- Integrating Ethical Theory and Crisis Management
Consequentialism
Nonconsequentialism
Virtue Ethics
Feminist Approaches to Ethics
Putting it All Together: The Supporting Role of Ethical Theory in Crisis Management
SECTION 2- CASE STUDIES
Chapter 4- Health Communication
Case 4.1: Chimerix, Compassionate Use, and Social Media
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Discussion Questions
Case 4.2: Mc Math Tragedy at Children’s Hospital Oakland
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Discussion Questions
Case 4.3: Unsure About Essure
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Professional Voice
Discussion Questions
Chapter 5- Environmental Communication
Case 5.1: California and the “Megadrought”
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Discussion Questions
Case 5.2: Monsanto’s Defense of Its Patented Seeds
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Professional Voice
Discussion Questions
Case 5.3: Range Resources and PSYOPs as Crisis Management
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Discussion Questions
Chapter 6- Advocacy Communication
Case 6.1: Genetically Modified Mosquitoes: Fear Vectors?
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Professional Voice
Discussion Questions
Case 6.2: U.S. Vaccination: A Mickey Mouse Policy?
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Discussion Questions
Case 6.3: All Crises Great and Small: Yoplait’s Killer Cup
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Discussion Questions
Chapter 7- Strategic Communication
Case 7.1: Apple and Workers’ Rights Abuses
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Discussion Questions
Case 7.2: The Costa Concordia Shipwreck
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Discussion Questions
Case 7.3: Pennsylvania State and Child Abuse
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Professional Voice
Discussion Questions
Chapter 8- Government Communication
Case 8.1: The Fort Carson Shootings: The Crisis of PTSD in the Military
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Discussion Questions
Case 8.2: The “Fast and Furious” Gun Walking Program
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Discussion Questions
Case 8.3: The IRS and BOLO for Tax Exemptions
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Discussion Questions
Chapter 9- Science Communication
Case 9.1: Restoring Study 329, Restoring Lives? The GSK Paroxetine Crisis
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Discussion Questions
Case 9.2: APA’s Facilitation of “Uncle Do D’s” Enhanced Interrogation Practices
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Discussion Questions
Case 9.3: The Center for Medical Progress’s Planned Parenthood Videos Weave a Tangled Web
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Discussion Questions
Chapter 10- Technology Communication
Case 10.1: VETPAW Harnesses High Tech to Correct Its Antipoaching Misfire
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Discussion Questions
Case 10.2: Elder Abuse and Neglect: Old Problem, New Solutions?
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Discussion Questions
Case 10.3: Hackable Vehicle “Chrysis”
Ethics Up Front
What Happened
For Deliberation
Putting It All Together
Professional Voice
Discussion Questions
SECTION 3- THE FUTURE OF ETHICS AND CRISIS MANAGEMENT
Chapter 11- The Way Forward
Selected References
Index
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