Probably the best-selling book on doing in business in China ever – and undoubtedly the best ever written – Carl Crow’s 400 Million Customers is amusing and informed. First published in 1937, 400 Million Customers is the distillation of the experiences of one of the most successful foreign businessmen ever to wash up on the China coast. Crow brilliantly explains the eternal truths about doing business in the Middle Kingdom.
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About the author
Carl Crow, an American, made Shanghai his home in the early 20th Century and founded the country’s first Western-style advertising agency.
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Language English ● Format EPUB ● Pages 284 ● ISBN 9789888107711 ● File size 2.6 MB ● Publisher Earnshaw Books Ltd ● Published 2022 ● Downloadable 24 months ● Currency EUR ● ID 8340848 ● Copy protection Adobe DRM
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