Carl W. Stern & Michael S. Deimler 
The Boston Consulting Group on Strategy [EPUB ebook] 
Classic Concepts and New Perspectives

A collection of the best thinking from one of the most
innovative management consulting firms in the world
For more than forty years, The Boston Consulting Group has been
shaping strategic thinking in business. The Boston Consulting
Group on Strategy offers a broad and up-to-date selection of
the firm’s best ideas on strategy with fresh ideas, insights, and
practical lessons for managers, executives, and entrepreneurs in
every industry. Here’s a sampling of the provocative thinking
you’ll find inside:
‘You have to be the scientist of your own life and be astonished
four times:at what is, what always has been, what once was, and
what could be.’
‘The majority of products in most companies are cash traps . . .
.[They] are not only worthless, but a perpetual drain on corporate
resources.’
‘Use more debt than your competition or get out of the
business.’
‘When information flows freely, reputation, more than
reciprocity, becomes the basis for trust.’
‘As a strategic weapon, time is the equivalent of money,
productivity, quality, even innovation.’
‘When brands become business systems, brand management becomes
far too important to leave to the marketing department.’
‘The winning organization of the future will look more like a
collection ofjazz ensembles than a symphony orchestra.’
‘Most of our organizations today derive from a model whose
original purpose was to control creativity.’
‘Rather than being an obstacle, uncertainty is the very engine
of transformation in a business, a continuous source of new
opportunities.’
‘IP assets lack clear property lines. Every bit of intellectual
property you can own comes with connections to other valuable
innovations.’

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