2 Ebooks by Carla Ruiz
Carla Ruiz & Jose Marti: Engaging Consumers through Branded Entertainment and Convergent Media
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and con …
EPUB
English
DRM
€263.61
Carla Ruiz & Jose Marti: Engaging Consumers through Branded Entertainment and Convergent Media
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and con …
PDF
English
DRM
€265.14
