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5,107 Ebooks in this category

Cover of Anika Grudziak: Internet culture. Social networks and their usage by young people

Anika Grudziak: Internet culture. Social networks and their usage by young people

Seminar paper from the year 2023 in the subject Communications – Intercultural Communication, grade: 1, Kozminski University, language: English, abstract: This paper describes the phenomenon of Inter …

Cover of Eva Niesing: Nation Branding Practices in Latin America

Eva Niesing: Nation Branding Practices in Latin America

Bachelor Thesis from the year 2013 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1, 1, European School of Business Reutlingen, language: English, abst …

Cover of Philip Jaime Alcazar: Marketing of Stereoscopic Cinema

Philip Jaime Alcazar: Marketing of Stereoscopic Cinema

Bachelor Thesis from the year 2012 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1, Vienna University of Economics and Business (International Busines …

Cover of Musfirah Mohamad: Advertising and promotion. Marketing communications in advertising and promotion in business

Musfirah Mohamad: Advertising and promotion. Marketing communications in advertising and promotion in business

Document from the year 2015 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: Merit, , course: Higher National Diploma in Business (Marketing), language: …

Victoria Homeier: Consumer Perception of Internal Brand Extension

Bachelor Thesis from the year 2012 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, FH Vienna, language: English, abstract: In order for brands to satisfy the c …

Cover of Simon Schäffer: Applying Neuro-Cognitive Framing to Personal Selling

Simon Schäffer: Applying Neuro-Cognitive Framing to Personal Selling

Intermediate Examination Paper from the year 2018 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1, 0, University of Cooperative Education Loerrach, la …

Cover of Fanny-Gabriela Kozicki: An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands

Fanny-Gabriela Kozicki: An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands

Master’s Thesis from the year 2012 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, Tongji University (College of Arts & Communications), course: Master in Comm …

Cover of Nadine Ghanawi: How to Avoid Being the 'Ugly French'

Nadine Ghanawi: How to Avoid Being the ‘Ugly French’

Seminar paper from the year 2010 in the subject Communications – Intercultural Communication, grade: 2, 7, The FOM University of Applied Sciences, Hamburg, course: Intercultural Competences, language …

Cover of Akpojivi Eseoghene Mary: The effect of social media on person to person communication. A case of Students in Cyprus International University

Akpojivi Eseoghene Mary: The effect of social media on person to person communication. A case of Students in Cyprus International University

Document from the year 2016 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: The introduction of social media has affected the wa …

Cover of Dr. Srividya Nadindla: Behavioral Issues in Consumer Democracy

Dr. Srividya Nadindla: Behavioral Issues in Consumer Democracy

Research Paper (postgraduate) from the year 2008 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: none, Dr. M.G.R. University, course: Ph. D, language: E …