Changzheng Yang is a professor at the School of Literature, Journalism & Communication , Ocean University of China, and a doctoral supervisor at Ocean University of China. His main research interests are new media user, crisis communication, and brand communication.
In July 2017, he received a doctorate degree in media management from Shanghai Jiaotong University, and in 2015, he was awarded the National Scholarship for Doctoral Candidates from the Ministry of Education of the People”s Republic of China.
1 Ebooks by Changzheng Yang
Changzheng Yang: Sharing Behavior of Brand Crisis Information on Social Media
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-shari …
PDF
English
€139.09
