Author: Charitha Harshani Perera

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1 Ebooks by Charitha Harshani Perera

Cover of Charitha Harshani Perera & Rajkishore Nayak: Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
Charitha Harshani Perera & Rajkishore Nayak: Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive …
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€96.29